Reynolds and Reynolds President Ron Lamb was interviewed for an April 10 Dayton Daily News story about Reynolds' offer to let U.S. ERA® dealerships "test drive" ERA-IGNITE for six months for free.
Dayton Daily News
April 10, 2011
KETTERING - Reynolds and Reynolds is unveiling a new "Dealer Management System" (DMS) for auto dealers, something that happens only once every couple of decades or so - and the company is letting auto dealers test drive the system for free.
Dubbed "ERA-IGNITE," the system is a bundle of hardware and software designed to help dealers stay on top of their business - from ordering new vehicles to monitoring customer service records and more. It's the first DMS Reynolds has released since the late 1980s.
"This is a watershed moment," said Ron Lamb, president of the company that has about 1,300 employees at its Kettering headquarters and more than 5,000 worldwide.
Reynolds - which has operated in or near Dayton since just after the Civil War - will run an ad in industry publication Automotive News on Monday offering dealers a chance to use the new system for six months for free, company officials said.
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