ERA-IGNITE is much more than a standard dealership management system (DMS) and a leap forward from today's ERA system. We are building ERA's core applications from the ground up and introducing the newly enhanced Retail Management System you asked for.

Dealerships will have improved productivity and efficiency, greater access to data, and a modern Windows^® interface all in a Retail Management System that can be customized according to your business needs.

ERA-IGNITE offers comprehensive applications that help you efficiently run your dealership from the Web to the showroom, to the financing and insurance office, to the parts and service departments, and to accounting and payroll. Dealers have seen improved employee efficiency and more profitable customer relationships with ERA-IGNITE - it's easy to see why ERA won the highest rated DMS from DrivingSales.

The versatility of ERA-IGNITE offers industry-proven core solutions to confidently manage dealership operations, with optional services and solutions available to meet your specific needs. And when it comes to service and support, Reynolds offers the best in class. Whether you choose the in-house server solution or the hosted solution, we offer choices to best fit your dealership needs.

IGNITE Your Profitability!

• Upgrade your ERA system at your own pace without interrupting your business or investing in major technology replacements.
• Work smarter with streamlined ERA applications - tasks can now be completed in one screen v. three, on average.
• Enjoy a familiar Windows point-and-click environment including drill-down fields and hyperlinks.

ERA-IGNITE is an exceptionally easy-to-use system that can help fuel results at your dealership.

ERA-IGNITE Brochure
ERA-IGNITE Utilization Brochure