Equity Calculator estimates the equity position of customers who have purchased a vehicle from your dealership. The customer's equity position is easy to view on several commonly used screens within Contact Management.
With information provided by Equity Calculator, you can:
- Control advertising expenses - create targeted marketing campaigns that will help increase the effectiveness of your prospecting activities - no more "shooting in the dark" for prospects.
- Shorten the buying cycle - reach out to customers who are most likely to be in a position to purchase a new vehicle.
- Maximize your profits on trade-ins through a better understanding of a customer's assumed equity position on their trade.