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“The people at Reynolds and Reynolds are committed to helping your business”

Jeff Swickard

Swickard Auto Group logo

When looking to change their DMS, Swickard Auto Group knew that choosing who to partner with was a critical decision for their dealership. When deciding to switch 52 franchises to Reynolds, it was important for them to have a DMS provider that would enhance all parts of their business.

Hear from Swickard Auto Group on:

Streamlining Fixed Operations

When the processes in the service drive aren’t in line with what’s going on throughout the dealership, it makes it harder for your employees and your customers. Implementing solutions like Advanced Service has made Swickard’s service operations easy, efficient, and modern.

A Single Sales Process

Balancing multiple systems can slow down your sales process and make it difficult for your staff to improve the buying experience. Streamlining into FOCUS improves the digital deal process for both you and your customers. With FOCUS, Swickard went from nine systems to just one.

Switching to Reynolds

Switching systems is no easy feat. Swickard wanted to partner with someone who was mindful of what they’d already built and would allow their voice to be heard. Installation went smoothly and Swickard appreciated the commitment of Reynolds trainers.

Some of Swickard’s Favorite Products

FOCUS

Being limited to viewing one store at a time was a pain point for Swickard, who balances over 50 franchises. Efficiencies in FOCUS were a game changer for viewing all the needed information in one place.

ReverseRisk®

Not having a consolidated reporting tool can leave a lot of information up in the air. Having access to data in real time with ReverseRisk from anywhere helps you track performance, calculate data with more efficiency, and learn to get better.

eContracting

When you’re trying to coordinate finance and funding on paper, the process can be difficult and time-consuming. After implementing eContracting at their stores, the process is much more efficient for the dealership and the customer. Swickard sees it as a must have for every dealership.

Why Partner with Reynolds?
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Innovative Products and Features

We’re committed to developing new solutions that help you operate differently, not just better. This past year, we’ve invested in reconditioning, online chat and virtual retailing, used vehicle management, and more, and are dedicated to continually enhancing our Retail Management System.

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Support

New to the team are Reynolds Performance Managers, who are ready to provide dedicated, local support at your store. Our award-winning Technical Assistance Center is also a phone call or chat away, and is available directly from ERA-IGNITE.

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Industry Relations

Our partnerships with OEMs and vendors continue to grow and evolve, and it is our goal to work better with everyone in our industry and find common ground in delivering the best results for you.

More dealers are choosing Reynolds than ever before.

Want to know why? Fill out the form to start a conversation with us. Our goal is to understand your business needs to figure out a way we can work together to achieve them.
We look forward to the opportunity to earn your trust and partnership. With a complete Retail Management System, you are empowered to thrive in every environment. You are part of a movement that is at the forefront of change.