Reynolds to Boost Dealership Performance With New RPM Team
A new onshore, field-based team provides performance evaluation and assistance to dealerships to help them get the most out of their products
DAYTON, Ohio
Mar 09, 2023
The Reynolds and Reynolds Company announced today the creation of a new team within its Customer Success Services organization. The team will consist of Reynolds Performance Managers (RPMs), field-based individuals who have a thorough knowledge of all facets of dealership operations and a strong command of a wide variety of Reynolds software applications. This team is the result of Reynolds’ ongoing focus on and commitment to the success of its customers.
“We announced our Customer Success Services team in February 2022. Since then, we’ve grown that organization considerably and now, after extensive training, we’re able to invest even further in the success of our customers with the RPM team,” said Willie Daughters, chief operating officer of Reynolds and Reynolds. “The men and women who’ll be serving in this capacity will be the best people Reynolds has at identifying opportunities for dealerships to improve profitability and efficiency. They’ll be located in-market, boots on the ground, to help our dealership partners get the most out of their systems across every department.”
Over the last year, Reynolds has been aggressively hiring and training field personnel for this role. They’ll provide the dealership with consultation, installation, and utilization assessment of all Reynolds products and services, with the end goal of increasing the dealership’s gross profit. Every dealership is nuanced and faces unique challenges. Reynolds understands that one size does not fit all perfectly. It’s important to tailor the tools the dealership uses with the many variables impacting its day-to-day efforts, and the most effective way to do that is with a partner in the store.
For instance, RPMs will have the ability to assist dealers with adjusting their systems, reporting, and processes, all specific to each dealership, which improves customers’ experience and creates efficiencies that may be missed otherwise. Because RPMs will be local to the markets they serve, they’ll be highly accessible to the dealership. They’ll serve as a trusted partner the dealer can rely on to help take them to the next level and reach their goals.
“Reynolds continues to build on our world-class support. From our award-winning, U.S.-based Technical Assistance Center, to our product specialists and consultants in the field, to our new in-market Reynolds Performance Managers, we’re helping ensure our products are specifically tuned for each dealership so every customer gets the most out of their Reynolds Retail Management System,” concluded Daughters. “Our partners’ success is the most important thing, and we’re backing that up with real face-to-face service – at no additional cost to the dealership.”
About Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)