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Gaylord Opryland Resort | Nashville, Tennessee | August 19-20, 2027

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2026 Keynote

The Road Ahead:
How Automotive Leaders Are Steering Change

Steve Greenfield
General Partner
with Automotive Ventures

Jeff Swickard
Dealer Principal at
Swickard Auto Group

John Keohane
Vice President at
Temecula Valley Buick GMC

Howard Tenenbaum
President at
Keyes Automotive Group

Photo of the amplifier contest winners from 2025.

Photo from the keynote session from 2025

Photo from the social hour during Amplify 2024

The Automotive Amplifiers Contest

Back for another year, the 2026 Automotive Amplifiers Contest gave dealership employees a chance to showcase the best practices they’ve implemented at their dealership.

Five finalists were selected to present their best practices at Amplify 2026, with judges selecting two winners to take home the trophy and a donation to the charity of their choice.

Don’t Miss Amplify 2027

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Graphic of Tennessee overlaid on top of images of the Opryland Hotel and Nashville

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