Agenda and Session Information

Amplify delivers connection, insight, energy, and momentum from start to finish.

Sessions are built to spark new thinking, encourage collaboration, and give you actionable takeaways you can bring back to your team — not just inspiration, but direction.

Image of Amplify 25 Keynote session and AJ McGowan's breakout session

Day One

11:30 a.m.–1:00 p.m. Check In
11:30 a.m. Welcome Lunch
1:00 p.m. Golf Outing
6:00 p.m. Reception
7:00 p.m. Dinner

Day Two

7:00 a.m. Breakfast
8:00 a.m. Keynote: Reynolds Innovation Roadmap
9:00 a.m. Expo Opens
10:30 a.m. Automotive Amplifiers Contest Presentations
11:30 a.m. Lunch and Keynote Session
1:00 p.m. Workshops
3:45 p.m. Automotive Amplifiers Contest Awards and Reveal

2026 Keynote Sessions

8:00–9:00 a.m.

Reynolds Innovation Roadmap

8:00 a.m.

The Future of Fixed Ops with Reynolds Flex

As vehicles continue to evolve and customer expectations rise, the last thing we need is for service workflows to get even more complex. You deserve service and parts solutions that make your job easier. That’s where Flex comes in. This session will dive into the evolution of Service and Parts Flex, how these solutions are improving fixed operations, and what’s in store for the future.

Brent McDorman
Director of Fixed Ops Product Management
Reynolds and Reynolds

8:20 a.m.

Solving the Sales Efficiency Problem with Unified Customer Data

CDP’s promised a single source of truth for customer data, but their lack of integration and barriers of entry have turned your investment into yet another data silo. Truly unified customer data should equip every salesperson with the entire customer journey, improving sales efficiency and boosting close ratios. In this session, Brad will show our vision for a CRM powered by unified customer data that will define the future of automotive retail.

Brad Title
President
Gubagoo

8:40 a.m.

Moving From Question to Action with Rey

Are you spending valuable time tracking down answers, piecemealing customer data across platforms, or generating reports from last month’s data? Rey, your new AI-powered automotive retail assistant, handles all these insights, but it doesn’t stop there. Rey can automate tasks, anticipate your workflow, and help your team take immediate action, freeing you to focus on what matters most! In this session, AJ will dive into Rey’s next-level capabilities and unveil where this powerful AI assistant is headed next.

AJ McGowan
VP of Research and Development
Reynolds and Reynolds

12:00–12:50 p.m.

The Road Ahead:
How Automotive Leaders Are Steering Change

Our industry is changing at an accelerating pace that can feel impossible to keep up with. But those leading the future of retail automotive view the evolving landscape as an opportunity to get ahead, not an obstacle to overcome.

In this session, you’ll hear from a panel of leaders from some of the most successful dealerships in the industry. You’ll get a clear view of the forces reshaping automotive retail and what they mean for your dealership. And you’ll have practical and proven strategies to improve performance throughout your dealership, along with insights into the innovations defining what’s next.

You’ll leave with a sharper understanding of where your opportunities are and how you can act on them with confidence.

Steve Greenfield
General Partner
with Automotive Ventures

Jeff Swickard
Dealer Principal at
Swickard Auto Group

John Keohane
Vice President at
Temecula Valley Buick GMC

Howard Tenenbaum
President at
Keyes Automotive Group

1:00–1:30 p.m.

The Power of Rey in Practice:

Rey Utilization Sessions

Each day, you spend valuable time digging through systems, pulling reports, validating data, and trying to piece together the full story of your customer, your department, or your dealership. All this searching and digging slows you down, and holds your team back.

That changes now with Rey, your new AI assistant built on the Spark AI unified data layer. At Amplify, you’ll get exclusive early access to see exactly how Rey will reshape the way you work.

These hands‑on utilization workshops walk you through real workflows, real questions, and real scenarios you face every day — across the Reynolds products you already use. You’ll learn how Rey can guide you through your day with more confidence and less friction.

Attendees will have the opportunity to attend the following sessions:

Rey + AutoVision
Rey + FOCUS
Rey + ReverseRisk®
Rey + ERA-IGNITE Service

Image of woman being greeted by the Rey Assistant on a computer monitor.

Hands-On Workshops

Expert-Led Sessions Delivering an Outsized Impact

Workshops at Amplify are designed for interaction, insights, and impact. These sessions are focused on helping solve real-world, day-to-day challenges. Speakers share their experiences, not just their theories, and attendees will come away with answered questions, forward-looking analysis, and the confidence to tackle a variety of potential obstacles.

Session One

1:45 p.m.–2:15 p.m.

The California Effect: Compliance Today and Its Impact on Tomorrow

California’s CARS Act goes into effect on October 1, 2026, but its influence won’t stop at the state line. Join our experienced presenters as we highlight the law’s new requirements and showcase tools to help dealers comply. Additionally, we’ll examine how California’s approach influences legislative efforts in other states.

Whether you operate in California or simply want to stay ahead of emerging compliance trends, this presentation offers a practical, forward-looking view into the CARS Act’s broader impact on the automotive retail landscape. Attendees will walk away with insights that help protect their dealerships today and prepare for what’s coming tomorrow.

Matt Chacey
Product Development Attorney
Reynolds and Reynolds

Anthony Bento
Chief Legal Officer
California New Car Dealers Association

How Clean Data Unlocks Your Potential

Dirty data can cost you more than you realize. Fragmented customer records, missing information, and unreliable reporting cause sales opportunities to suffer. In this workshop, we’ll unpack common CRM frustrations and show how Curator connects dozens of data sources into a single platform. We’ll also demonstrate how Curator and FOCUS work together to make every day smoother for your team. Walk away knowing what clean data can unlock for your dealership.

Brooke Wood
Manager, Product Development
Reynolds and Reynolds

Session Two

2:25 p.m.–2:55 p.m.

Turning Your Dealership into a Transportation Hub

Over the past decade, it’s been common for dealerships to rely primarily on third-party rentals and loaners. However, the marketplace has expanded dramatically, and there are now a variety of new options available that could really change the game. Some of these options don’t just enhance convenience for your customers — they also have the potential to become valuable new revenue streams for your dealership.

Shawn Concannon
President
TSD Mobility Solutions

Tim Walker
Director, Mobility and Remarketing
Kia America

AI in Your Dealership: Use Cases, Workflows, and Guardrails

Artificial intelligence tools like Claude, Copilot, and Gemini are becoming part of everyday dealership workflows, but using them effectively and safely requires intention. In this workshop, we’ll explore where these tools can fit in your existing processes, starting with practical, real-world use cases that can immediately improve productivity and efficiency. We’ll also introduce more advanced, agentic capabilities that support multi-step tasks and day-to-day operations. Just as importantly, we’ll take a closer look at the cybersecurity implications of AI adoption, including how improper use or oversharing can unintentionally expose sensitive data and create new risks. You’ll learn best practices for using AI responsibly in a business environment where guardrails matter most, and how to unlock value from these tools without leaving the door open for cyberthreats as adoption continues to grow.

Nikhil Kalani
Chief Information Security Officer and VP of Information Security
Reynolds and Reynolds

The Real-Time Data Advantage: Faster Turns and Higher Profit

Have you ever invested significant time acquiring inventory, only to realize the mix missed the mark? Your inventory is only as strong as the data behind it. And making the right inventory decisions means having the right data at the right time. In this workshop, you’ll learn how to build a more profitable inventory mix by leveraging specific data to drive smarter decisions, higher gross, and faster turns. We’ll address the question every dealer is asking — how to increase profit per vehicle — by showing which data leads to better outcomes. You’ll also explore how AI can surface insights that help you act sooner and smarter. You’ll leave with a practical, repeatable strategy for improving your inventory process from acquisition to sale.

Babak Mofrad
Senior Vice President
AutoVision

Session Three

3:05 p.m.–3:35 p.m.

The Warranty Story: Simplifying Submissions and Protecting Profits

Submitting warranty repairs to OEMs can be complex and time-consuming. And with the new requirements, the risk of rejection or an audit is higher than ever. In this session, discover ways to build your “warranty story” for OEMs. Learn why the new state laws make compliance more important than ever, and gain practical tips to ensure your submissions consistently meet audit standards and avoid costly rejections. We’ll highlight the most common pitfalls in warranty audits and show you how to implement best practices every step of the way. Join us to streamline your process, boost your approval rates, and stay up to date with evolving requirements.

Brent McDorman
Director, Fixed Ops Product Management
Reynolds and Reynolds

Jason Tuck
Sales and Marketing Manager
Automotive Warranty Network Inc.

David Reinicke
President
Automotive Warranty Network Inc.

How Auto-Posting Deals Simplifies Your Workflow

Manually posting deals can slow down your team and increase the chance of errors. In this workshop, you’ll learn how auto-posting helps streamline your accounting processes, improve efficiency, and increase profitability.

Rachelle Gill
Product Manager
Reynolds and Reynolds

Ashley Smith
Reynolds Performance Manager Director, West Region
Reynolds and Reynolds

Don’t Miss Amplify 2026

Sign up to reserve your spot today. Spots are filling up fast and the deadline for one complimentary hotel room night is July 9, or until rooms are no longer available, whichever comes first.

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Accommodation Details

As an attendee of Amplify 2026, the night of August 10 will be covered by Reynolds and Reynolds. Any additional nights you choose to book will be at your own expense. Hotel rooms are available on a first-come, first-served basis and may sell out. The hotel room deadline is July 9 or until rooms sell out, whichever occurs first.

Attendees are also invited to enjoy the Arnold Palmer-designed course at the Aviara Golf Club during the Amplify golf outing. Golf spots are limited, so register quickly!