Reynolds Leverages Retail Management System to Benefit Toyota, Lexus Dealerships

The streamlined data flow sets the stage for high quality, transparent, and accurate customer service at the dealership level

DAYTON, Ohio

Aug 05, 2024

The Reynolds and Reynolds Company announced today, after extensive collaboration and work, the company is joining the Toyota SmartPath and Lexus Monogram service programs. These programs are designed to help dealers provide a high-quality experience to service customers rooted in transparency and accuracy. 

Reynolds has long been regarded as having the highest quality products on the market, and its Retail Management System offers a prime example of how dealers can deliver accuracy and transparency to the customer.

“As SmartPath and Monogram continue to gain popularity among customers as premier digital sales and service platforms for Toyota and Lexus, Reynolds’ expertise in the retail management system space provides us with a world-class SmartPath Service partnership to further enhance the car ownership experience,” said John Myers, general manager, Retail Transformation, Toyota Motor North America. “We welcome Reynolds to our team and have confidence their know-how will positively impact our 1,500 U.S. Toyota and Lexus dealers and ultimately our loyal customers.”

From scheduling to payment, Reynolds has set itself apart in the SmartPath and Monogram programs, allowing dealerships to cater to service lane customers seamlessly. 

The Reynolds Retail Management System transfers data without the threat of miscalculations or the need to re-key information. There is no need for bolt-on applications, since the integration works directly through the DMS.

As a result, dealership staff can easily access highly sought-after telematics. Service advisors using the Reynolds DMS will be able to pull national service histories, check for service contracts, and streamline the customer experience. In addition, customers will be informed on what is happening with their vehicle, be notified when it is ready, and receive instructions on when and how to pay online – allowing them to Retail Anywhere.

“We are proud of these major achievements of collaborating with Toyota and joining the SmartPath and Monogram programs,” concluded Chris Walsh, president of Reynolds. “It’s partnerships like this that allow our industry to find the most efficient ways to help dealerships thrive by providing top-notch service to their customers.”

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)