Our Leadership

Meet the Reynolds and Reynolds Leadership Team

CEO Tommy Barras leads a highly experienced and stable executive team. The executive team’s industry experience is both broad and deep and is applied daily to every initiative at the company.
Tommy Barras

Tommy Barras

Chief Executive Officer and Chairman

Meet Tommy
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Tommy Barras

Tommy Barras

Chief Executive Officer and Chairman
Throughout his career, Tommy has led various company innovations, including Reynolds’ DMS, ERA-IGNITE, and the docuPAD® system. In addition to leading the company’s software development initiatives, Tommy has also led hardware R&D, networking, and internal IT functions, including building the Reynolds data center at Research Park in Dayton, Ohio. With his well-rounded oversight into the business and his strategic mindset, Reynolds is uniquely positioned to continue providing outstanding services and support to customers while improving overall business operations. Tommy has been with Reynolds for almost 50 years and was named CEO in 2020.
Chris Walsh

Chris Walsh

President

Meet Chris
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Chris Walsh

Chris Walsh

President
Chris has been with Reynolds for more than 35 years, holding various leadership roles in business development, operations, quality control, sales, marketing, and support. With this range of experience and knowledge, he understands the challenges and the opportunities facing automotive retailing and our customers across all of our businesses. This gives him the ability to help each dealer partner grow their business and be as successful as possible.  
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William "Willie" Daughters

William “Willie” Daughters

Chief Operating Officer and Executive Vice President of Operations
Meet Willie
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Willie Daughters

William “Willie” Daughters

Chief Operating Officer and Executive Vice President of Operations
As an over 30-year Reynolds veteran, Willie oversees efforts to strengthen and maintain one of the company’s most important assets: its customer relationships. He brings the same mindset to every project: Reynolds succeeds when our dealer partners succeed. He and his team are committed to providing excellent, highly responsive service and support to our customers, ensuring the company’s solutions are empowering dealers to become the best version of themselves.
Sheri Robinson

Sheri Robinson

Chief Financial Officer and Executive Vice President of Accounting and Finance
Meet Sheri
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Sheri Robinson

Sheri Robinson

Chief Financial Officer and Executive Vice President of Accounting and Finance
For more than 35 years, Sheri has played an outsized role in helping shape the company’s financial success and sustainable approach to business finance. She is currently responsible for accounting, contract administration, and leading the financial integration of all Reynolds acquisitions
Eric Edwards

Eric Edwards

Chief Technology Officer and Executive Vice President of Technology
Meet Eric
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Eric Edwards

Eric Edwards

Chief Technology Officer and Executive Vice President of Technology
Eric started his career with the company over 30 years ago, and now oversees all systems and application development, information security, and IT functions. He has helped ensure Reynolds stays focused on the right technology and architecture across all products and software; and he has played a critical role in developing the Reynolds suite of retailing solutions to be the industry-leading force it is today.
Scott Santana

Scott Santana

Executive Vice President of Product Management

Meet Scott
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Scott Santana

Scott Santana

Executive Vice President of Product Management
As the head of product planning and design, Scott guides the development and implementation of the solutions and services that help our dealer partners improve their business. For more than 25 years, he has built an unmatched expertise in software and product installation and implementation, systems, and dealership consulting.
Pam Lugo

Pam Lugo

Executive Vice President and Chief of Staff

Meet Pam
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Pam Lugo

Pam Lugo

Executive Vice President and Chief of Staff
Pam’s fingerprints are all over the winning approach Reynolds has taken to solidify its market position. She currently supports the CEO and executive team in a variety of projects such as product ideas, customer and facility visits, networking with key partners, and efficiency improvements in Reynolds’ business processes. Pam has faithfully been a part of Reynolds for almost 30 years.
Kasi Edwards

Kasi Edwards

Executive Vice President of Strategy and Corporate Development
Meet Kasi
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Kasi Edwards

Kasi Edwards

Executive Vice President of Strategy and Corporate Development
Kasi is responsible for strategic growth through business development efforts including mergers and acquisitions. She also oversees ongoing business operations and growth across allied markets. During her over 25-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.
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Dave Bates

Dave Bates

Chief Customer Ambassador and Vice President of Customer Relations
Meet Dave
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Dave Bates

Dave Bates

Chief Customer Ambassador and Vice President of Customer Relations
For decades, Dave has embodied strong leadership and demonstrated an intuitive understanding of dealers’ needs. Over his 40-year Reynolds career, his commitment to business and long-standing customer relationships put him in a trusted position to bring the voice of the customer to the forefront of the organization and strengthen our partnerships.
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Media Information

media@reyrey.com
937.607.8045
One Reynolds Way
Dayton, Ohio 45430