Database Marketing

Profitable dealership marketing comes from a solid foundation of first-party data, but how can you determine if your data is accurate? How do you know that you’re sending customers a message that will resonate with them? It’s frustrating to have powerful data sitting around when you struggle to put it to use. Start using your data to improve customer interactions, boost retention, and bolster new opportunities.

What if you could...

  • Eliminate wasted time, effort, and money spent on mis-targeted messages and other ineffective marketing practices?
  • Work with marketing experts to ensure your database is properly managed and your goals are met through best practices?
  • Send your customers targeted email and direct mail messages based on transactional, demographic and behavioral data?
  • Work toward your department goals with dealer-accessible reporting?

Here’s How

DirecTRAX™

With so much competition for a consumer’s attention, how do you ensure your message stands out? DirecTRAX combines two critical components – compelling designs and exceptionally clean data – to grab attention and direct it to your brand. Join the growing number of dealers who are increasing their revenue and retention with precisely targeted direct mail campaigns. 

  • Craft personalized campaigns that consistently generate higher response rates than generic versions.
  • Show customers why they should choose you for their sales and service needs with dealer-focused designs.
  • Provide instant connection by using QR codes on your marketing materials.
  • Maximize ROI by ensuring that your message reaches the right hands.
More info about DirecTRAX
customer taking direct mail piece out of their mailbox
True Retention™

When was the last time you sent a marketing campaign to customers and the response was so great you said, “That was exactly the outcome I was hoping for.” Email and direct mail are two of your only direct communication channels with customers and prospects, but too often they miss the mark because of missing outdated information.

True Retention combines enhanced DMS data with personalized, relevant messaging to drive real retention and growth.

  • Fill information gaps in email and home addresses, vehicle ownership, consumer demographics, and more.
  • Create tailored, two-touch marketing messages for all your customers.
  • Stand out from competitors with dealer-branded communications that promote your business.
  • See greater ROI by leveraging consumer data to reach and retain customers.
More info about True Retention
RDS product collage of automated reminders including email, postcard, and letter
XtreamService

It can be tough to figure out what sales leads are worth pursuing or uncovering prospects you aren’t aware of. And it’s never a good day when you spend all your time with a single client that doesn’t end up buying. That’s where XtreamService comes in. It analyzes the profiles of your entire customer database, considering transactional, demographic, and behavioral data, to identify customers likely to buy, regardless of their equity position. 

  • Identifies high quality leads that normally would be overlooked and delivers them right to your task list or inbox to start working.
  • By analyzing each customer’s unique position, XtreamService leads customers into the sales funnel sooner.
  • Acquire quality used inventory with higher targeted email and direct mail campaigns.
  • Receive real-time notifications for service walk-ins that have a high propensity to buy.
More info about XtreamService

XtreamService Mystery Promo

Your database is filled with tens of thousands of customers – each made up of unique data points. Knowing who to target, with what vehicle, and when can seem like a cryptic game – piecing together the evidence, narrowing down the possibilities, and finding the perfect match. If you don’t make the perfect prediction, and at the right time, you lose.

So you wonder, just how exactly can this mystery be solved quickly, yet intelligently? The answer is simple: change the game.

Get an edge over your opponents with XtreamService – a faster, smarter, more diligent way to solve the case for who, what, and when. XtreamService leverages three types of dealership data.

One: Demographic. Characteristics about customers inside your CRM.

Two: Transactional. Sales and service history for every customer inside your DMS.

And three: Behavioral. Individual customer actions taken in and outside of your dealership.

Using each type of data to fuel a predictive analytics engine, XtreamService tells you how to win the game. The more data points fueling this engine, the closer you are to answering the critical question, ‘who gets the car?’

The results are in –

Who will buy from you… What they’ll buy… And when they’ll buy it.

Your dealership is built on data – it’s what you do with it that counts. Unlock the data. Reveal the truth. With XtreamService.

Contact Us

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