Recapturing Declined Service Opportunities with Targeted Marketing
Fixed operations should be a dealership’s most reliable source of profit and loyalty. So why do they often fail to capitalize?
Advisors juggle a dozen tasks, and technicians lose time waiting on approved recommendations and parts. But your dealership did something about that. You installed Advanced Service from Reynolds and Reynolds. With better efficiency, your drive takes on more work, sees more customers, and increases profits.
But here’s a reality check: customers are still turning down service recommendations, leaving a huge opportunity gap in your profitability.
Rewind back to the busy advisor. Advanced Service gives him the resources to recommend services, but he still struggles to manually follow-up with customers who reject them.
Even with time for follow-up, over half of the customer information in your DMS is incorrect. But we clean your data, helping you talk to the right customers about the right services. Personalized email and direct mail bring customers back for the services they declined. And when they do, it’s easy to reopen the tech’s recommendations from their last visit. The best part? It’s all completely automatic!
Advisors no longer waste time and money contacting customers who will never act on your messages. Customers return to the tech who recommended the work, validating their recommendation and the Advanced Service process. And your dealership sees higher profits and CSI scores by sending relevant and timely offers.
Dealerships using data-inspired marketing become profit powerhouses, seeing increased response rates and gross profit per repair order. Imagine what those numbers could mean for your dealership.
