Unfolding Today's Car Buying

Report Highlights

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Only 11% of consumers bought their last vehicle online. And of those buyers, 35% will not repeat the experience.

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40-45% of in-store buyers expect each phase of the transaction to take less than 20 minutes.

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71.92% of consumers are less than somewhat familiar with traditional F&I products and 40% expect to speak to an expert.

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Understand how car buyers prefer to interact with dealerships during each phase of the buying journey, what pieces of the transaction they find most valuable in-store or online, and the role F&I plays in the mind of the consumer.

 

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