A customer calls your dealership where a salesperson answers the phone already knowing her name, current vehicle, offers she has received, and vehicles she has viewed on your website. He schedules a test drive and sends her an automatic text reminder.
When the customer arrives, the salesperson greets her and has access to all of her information on his mobile phone. Staying with her throughout the test drive, he starts her deal on his phone.
At his desk, they electronically view lease and finance options for an engaged and controlled negotiating experience.
Before F&I, the salesperson takes her to his accessory specialist to walk through different accessory options. She’s engaged while waiting for F&I, improving her experience and shortening her perceived wait time.