Succeeding in automotive retail takes teamwork. It takes a partner. 

Swickard Auto Group set out to find the best possible partner to support their 40 store group.

After vetting all the DMS providers out there, they ultimately decided on Reynolds.

“We were looking for a technology partner that was interested in growing with us and interested in helping us accomplish our goal of providing better service to our customers and an easier tool for our employees to use.”

Jeff Swickard
Dealer Principal | Swickard Auto Group

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Why Partner with Reynolds?
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Innovative Products and Features

We’re committed to developing new solutions that help you operate differently, not just better. This past year, we’ve invested in reconditioning, online chat and virtual retailing, used vehicle management, and more, and are dedicated to continually enhancing our Retail Management System.

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Support

New to the team are the Reynolds Performance Managers, who are ready to provide dedicated, local support at your store. Our award-winning Technical Assistance Center is also a phone call or chat away, and is available directly from ERA-IGNITE.

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Industry Relations

Our partnerships with OEMs and vendors continue to grow and evolve, and it is our goal to work better with everyone in this industry and find common ground in delivering the best results for you.

As we’ve done for 158 years, we continue to provide industry-leading service and support to help you get the most out of every customer interaction, and we are committed to the strongest dealer-partner relationships.

More dealers are choosing Reynolds than ever before.

Want to know why? Fill out the form to start a conversation with us. Our goal is to understand your business needs to figure out a way we can work together to achieve them.
We look forward to the opportunity to earn your trust and partnership. With a complete Retail Management System, you are empowered to thrive in every environment. You are part of a movement that is at the forefront of change.