True Retention™

Keep your customers coming back by using accurate data to deliver precise targeted messages.

There’s a lot on the line when it comes to your marketing efforts. If done right, these efforts can move inventory, fill your service lane, and establish loyalty with your brand. But mis-targeting can mean lost customers, wasted marketing dollars, and low CSI scores. So how can you ensure that your targeted marketing is done right every time?

True Retention takes the guesswork out of customer communications and eliminates missed opportunities from poorly targeted messages. Our data-driven, automated system will help you reach and retain customers throughout the sales and service lifecycle.

RDS product collage of automated reminders including email, postcard, and letter

Benefits of True Retention

customer holding cell phone with true retention email displayed
  • Accurate
    Effectively reach customers with relevant messages using cleansed DMS data.
  • Streamlined
    Identify vehicles that have changed ownership to eliminate irrelevant communications.
  • Optimized
    Enhance your ability to utilize a two-touch marketing strategy with appended customer emails.
  • Custom
    Define the makes, radius, and model years of the customers you want to target with personalized messaging.

Make sure your customers are coming back to you.

Retention comes from a connection. Drive action by using your brand and your customers’ information. Each program is designed to incorporate dealership logos, amenities, employee photos, local landmarks, and more to build a connection.

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