Experience docuPAD® Remote - Mark Dodge Chrysler Jeep Testimonial
Mark Boniol, Dealer
“Let’s face it, we live in a world where the customer is used to dealing with a company like Amazon. They want an Amazon-like experience.”
“We have a traditional, brick and mortar dealership in Lake Charles, but we also launched a virtual dealership. The whole thought behind this is to be totally customer-centric and for us to go to them.”
“When we started doing all the digital deals, the only thing we had was a telephone. When you’re talking about all these different F&I products and interest rates, terms, all of these things, it’s pretty difficult for a customer to visualize in their mind.”
Marsh Buice, Finance Manager
“They could not see what we were trying to represent. The natural default was always ‘No’ or predominantly no. And so our grosses were a whole lot less.”
“docuPAD Remote has totally transformed our whole business. Our customers’ response to docuPAD Remote has been unbelievable.”
Mark Boniol
“The first retail customer to see docuPAD Remote, he got so excited he called his wife and kids in, ‘Come here, you won’t believe this!’ Because of course it’s like he’s sitting in the finance office.”
Marsh Buice
“The penetration versus just over the phone, we’re averaging about $500 more in gross now using the docuPAD Remote system.”
“It makes the buyer experience better because they understand what they purchased or what they’ve decided on. And they can see it in the environment where they feel safest. And they absolutely love it.”