How to Retail Anywhere in Sales
As consumer buying habits evolve, it’s only natural for your dealership to grow too. The key is providing a seamless, engaging experience for your customers, while also ensuring long-term dealership success.
Introducing Retail Anywhere: a dealership-wide process that enables you to meet your customers’ needs without sacrificing what’s really important to you: profitability, accuracy, and efficiency. Here’s what this looks like in the sales department.
A likely buyer identified through your CRM receives a targeted email about an SUV trade-in offer. She clicks through to review her offer on a custom web page that displays accurate vehicle information and unique pricing.
She enters her trade information, and a trade evaluation is sent back from a live appraiser within 15 minutes. It’s a guaranteed offer so she decides to start the buying process online.
At the dealership, a salesperson receives a notification of her interest. All of her information is updated in the CRM and DMS in real time, eliminating the need to rekey or duplicate information. The customer’s trade information pre-populates, so the salesperson starts building the deal. He then provides her multiple financing options at one time. After review, she decides to increase her down payment, which is tracked in real-time.
No matter where the salesperson is, he’s able to keep communications open and move the deal along. She’s happy with her terms, the deal is done, and it’s time for F&I.
Retail Anywhere is built on a single system, single process approach. It allows customers to buy a vehicle on their terms, whether in-store, online, or both, while still allowing your dealership to retain profitability, accuracy, and efficiency.
Retail anywhere… without sacrificing anything.