Keynote Panel: Going Beyond Commodity Selling

For many years, the new car has been a commodity. Price transparency and online availability have even pushed used vehicles that way as well. The unprecedented supply and demand over the last few years made this a moot point with sky-high profits, but what happens when these market forces level out as they are doing now? To drive sustainable profitability, you have to go beyond commodity selling. Hear from our distinguished panel on what they’ve done to differentiate their dealerships and provide added value for their customers.