A Single Sales Process – Swickard Auto Group Testimonial

Abe Samari: Prior to moving over to FOCUS, we had team members who had 7, 8, 9 instances of different systems, CRMs and DMSes in order to serve a customer. And now that that one BDC agent's able to have just one system open. So it's helped with just efficiencies, it's helped with customer service. It's really been a game-changer. The difference between an online lead versus an online deal is really the customer's decided to purchase the car and they're starting the process from the comfort of their home. So it really makes the customer's journey a lot faster for them because they're not having to spend the time sitting in the store. And so the chat tool has really afforded us the ability to engage, interact, answer the customer's questions, and really carry their journey eventually to the store and to test drive the car. Five, ten years ago you were printing out documents and having to manage that. Now we've got a digital deal jacket, we've got online credit apps. So it really has made a more secure foundation for the dealership and for the customer.