Swickard Auto Group: A Customer First Approach

Jeff Swickard: We treat any DMS as our mission critical application that supports all of our employees and all of our customers. So the idea of switching the dealer management system—basically a system that touches every part of our business—was a really critical decision for us and a very hard decision for us. We looked at the variable side of the business, the fixed side of the business, and then we really wanted to partner with a company that shared our values of trying to improve the process of buying a car and servicing a car.

Mike Rossi: We ultimately decided to switch all of our stores to Reynolds and Reynolds to improve our guest experience, to create that hospitality environment that we want to have for our guests when they come in.

Ron Keller: Reynolds brings a really great sense of innovation and what's on the forefront of technology. You see really great integration between every—all the products that they offer because they're all in-house, they're all part of one suite.

MR: All these different tools allows us to communicate better with our guests and provide a higher level of service.

JS: One of the things that I like most about Reynolds and Reynolds is the people. I mean, the people of Reynolds and Reynolds are committed to helping your business. The level of experience and knowledge that they have, it's definitely a differentiator.

RK: I've been through many DMS conversions in the past and I can say that this one was really well supported and what they said they were going to deliver they went above and beyond that.

MR: The challenge of going through a DMS change, learning a new product, is worth the investment in time and energy to do that because the end result is a better experience for our guests, a better experience for our advisors, and a more profitable dealership.