Intelligence at Every Touchpoint

Innovative Technology to Drive You Forward

Amplify Registration Now Open

Join us at Amplify for two days of game-changing insights, cutting-edge technology, and real-world strategies designed to help you drive performance and profitability. Amplify 2026 takes place on August 10-11 in Carlsbad, CA.

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Enter the 2026 Automotive Amplifiers Contest

Our industry moves forward when people like you implement innovative ideas and share them with others. What best practice have you put into place that can change the game? Enter for a chance to take home a trophy and $5,000 to the charity of your choice.

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2026 Automotive Amplifiers Contest Promo Video

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Your New AI Assistant

Move from answer to action, all in one conversation for smarter, faster decision making. Bring everything you need into a single, connected experience to drive real progress for your business.

Experience Rey

Introducing Rey, Your New AI Assistant

[Driving, intense music]

A chat box appears and text is typed into it. “What three cars should I buy at auction tomorrow?”

A response populates from Rey, a new AI assistant from Reynolds and Reynolds.

Rey: Based on current inventory and market, you should focus on:

  1. Ford F-150
  2. Ford Focus
  3. Ford Escape

A “Get More Details” button appears below this message.

A new chat conversation appears on screen.

User: What is our average response time to pending service tickets in parts?

Rey: You are averaging 2 min, 31 sec on parts tickets. I can dig into the data for more insight.

That response is followed by two clickable options: “Review Pending Service Tickets in Parts” and “Review the Advanced Service Cycle Times Report.” Rey also offers a “Was this helpful?” message with the option to click thumbs up or thumbs down.

A mouse pointer is shown clicking the thumbs up option.

Another new chat appears.

User: Can you show me our average CIT time by lender?

Rey responds with a graph displaying average CIT time in days, broken down by four vendors: Chase Auto Finance, Bank of America, Ford Credit, and Superior National Bank.

User: How do I void a repair order?

Rey: Here is a help video on how to void a repair order.

A clickable help video appears.

Rey: I can connect you with technical support if you have specific questions.

A message appears: “Ashley Goodman, Technical Support Specialist, has joined the chat.

Text appears on screen next to several different examples of conversations between users and Rey.

Get help

Get data

Get insight

Get answers

Fast.

Introducing Rey, powered by Spark AI

Hello, Relo

Streamline your service operations by delivering parts directly to technicians, with the help of Relo. Experience fewer interruptions, improved workflow, and increased productivity without adding personnel.

Watch Relo Work
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Our Passion

The automotive industry is filled with innovation. From paper to digital… from standard to personalized… from in-store to online… keeping up with change and getting the most out of every customer interaction continues to put pressure on your business. Every change presents new technology. And with every new piece, you solve an individual problem, continually blurring the big picture.

With a complete Retail Management System, you are empowered to thrive in every environment. You are part of a movement that is at the forefront of change.

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Forget talk. We’re action.

Dealers using Reynolds experience:

7-day
Decrease in CIT time.
$20,000
Saved per month in shipping and courier fees.
44%
Increase in fixed ops gross profit.
14%
More returning service customers.
9.7%
Increase in service revenue.
10.6%
Increase in overall gross when switching to Reynolds.

Trusted by:

“If Reynolds can do it, we want Reynolds to do it.”

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“The DMS is the central nervous system in our dealership.”

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“We have a partner in Reynolds.”

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Let’s Start a Conversation

Resources to drive you forward.

The State of AI in Automotive Retail - Q1 2026

Cover of The State of AI in Automotive Retail - Q1 2026 report showing the title.
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Connected Podcast Episode 200: AI, Operational Efficiency, and Customer Experience

Let’s Work Together

Whether youre a new customer, current partner, OEM, or industry contributor, we’d be happy to connect with you on your needs. Let us know, and we’ll be in touch soon.

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Visit our new Resources Library for the latest Connected podcast episodes, Fuel newsletter articles, reports, and case studies.