The future of retail automotive is in motion.

See how dealerships like yours are driving it forward.

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The Amplify Experience

Amplify is designed to stand out as an experience, not just an event. It’s a productive getaway built to recharge and inject your dealership with practical insights from the industry’s top innovators. Amplify 2026 will be held at the beautiful Park Hyatt Aviara resort in Carlsbad, CA on August 10-11.

2025 Keynote Session

Solving the Productivity Problem:
Enable Your Team to Do More with Less

Although technology has advanced, the average salesperson still sells just nine new vehicles a month, and staffing has grown 46 percent over 15 years. In our 2025 keynote session, experts explored why more people isn’t the answer and how rising complexity is stalling productivity. Attendees left with practical strategies to boost output, optimize staffing, and protect margins in a competitive market.
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Announced at Amplify 2025:
A New Standard for Dealership Solutions

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Every day, you ask questions to keep your dealership moving:

  • Why is gross down in service?
  • What’s holding up used car turn?
  • How can we drive profitability without adding more overhead?

Rey can help.

No more delays. No more wondering. Just one conversation that gets you where you need to go.
Making the most out of your data should be easy, not rocket science.

Explore by Department

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Variable Operations

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Fixed Operations

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Business Office

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Dealership-wide

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The 2025 Automotive Amplifiers Contest

Congrats to Chris Ponte from Scranton Chevrolet and Kamir Martínez Díaz from Pepe Abad Auto — winners of the 2025 Automotive Amplifiers Contest!

Five finalists shared real-world strategies on stage at Amplify, showcasing how innovation is driving results in their stores.

Want to explore their presentations or get involved next year? Click below.
2025 Amplifiers Contest winners standing on stage holding large checks

This year, spots filled up fast!
Don’t miss Amplify 2026.

Amplify 2026 will be held at the beautiful Park Hyatt Aviara resort in Carlsbad, CA on August 10-11.
Sign up to receive early access to registration and grab a spot before they fill up.
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