2025 Automotive Amplifiers Contest

The automotive industry is resilient! And that’s not by chance.

It’s because of the individuals who implement new ideas both in the industry and in their communities. It’s time we celebrate the individuals who are amplifying automotive. It’s time we celebrate you!

Do you have a best practice you've implemented in your dealership? If so, we want to hear about it and we want to share it with our amazing industry so we can all get better together.

Now’s the time for you to enter the Automotive Amplifiers Contest!

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The deadline to enter is June 30, 2025.
Finalists will be notified during the week of July 14.

Submit Your Contribution

About the Contest

To enter, submit the form detailing your best practice, the problem it solved, and the impact it has had on your dealership. Review the contest terms and conditions for all details on eligibility.

If you’re selected as a finalist, you will present your idea at the Reynolds Retail Summit: Amplify 2025 in Dallas, TX on August 19! Each finalist will give a five minute presentation with three minutes of Q&A to our panel of judges who will select a winner at the event!

What’s in it for you?

The goal of this contest is to share innovations and best practices throughout the automotive industry. The only way we can get better is by learning from one another!

Five finalists will receive a VIP ticket to Reynolds Retail Summit: Amplify 2025. This includes flight, accommodation, meals, golf, and full access to workshop sessions.

Two winners will receive a $5,000 donation to the charity of their choice, plus a trophy to display at their dealerships!

All contributors will be featured in the Amplify Automotive magazine. You’ll also have the opportunity to share your ideas and the impact they’ve had through our newsletter and podcasts.

Submit Your Best Practice

Small Contributions, Big Impact

See the best practices put into place by last year's winners:

Jeremy Reardon

Recruiting Technicians From Local High Schools and Colleges

Jeremy Reardon - Service Production Manager at Westside Lexus

The Problem: Technician shortages.

Results: The culture in our service department has totally changed, and the support our experienced techs are able to give to the next generation is amazing. New technicians are rotated through the shop to work with other teams, leads, and advisors, and they’re encouraged to build their own brand/way of working on a vehicle. Currently, 68 percent of our 62 technicians grew from within. Change is typically difficult to implement, but after seeing the benefits of our recruiting program, everyone seems excited for the next rotation and to learn the next thing!

Jeremy’s donation was split between the Cypress-Fairbanks Independent School District in Cypress, Texas and the Miller Career & Technology Center in Katy, Texas.

James Dieli

Going Paperless in Service

James Dieli - Warranty Administrator at Beau Townsend Ford Lincoln

The Problem: Giving customers a modern retail experience without the environmental impact of a traditional paper process.

Results: In two years' time, we transitioned to a fully paperless service department, and we’re quickly on our way towards paperless sales. The transition has been instrumental in a nearly 100 percent increase in labor sales. We’ve seen a drastic decrease in paper and toner cost, as well as lower levels of stress on our team. Paperless dispatching has removed several points of contention we had previously about work distribution. We’re able to completely control our schedule using our shop capacity, we are rarely overbooked. With the time we’ve been able to save, we’re able to focus on other areas where we can improve our performance.

James’ donation went to The WaterWheel Foundation, a non-profit organization that supports various environmental, social, and charitable efforts.

Justin Rash

Creating a Completely Paperless Finance and Sales Process

Justin Rash - F&I Manager at Beau Townsend Ford Lincoln

The Problem: Messy paperwork in variable ops – forms that print incorrectly and little clarity on what happens to that information as it makes its way to other departments.

Results: We began the process of reworking internal dealership processes to focus on automated and paperless systems. We focused on how everything would make it to the digital deal jacket, and the most foundational change we made was having the best e-forms library possible. This is important because forms that don’t originate from the e-forms library will have to be scanned into the deal jacket. Our F&I team no longer has to worry about incorrect forms or knowing workarounds to get them to print correctly. They’re spending less time fighting forms and more time selling. Our accounting and title office is getting correctly filled out title forms, meaning they spend less time re-working and re-signing contracts. This gives them more time to focus on getting customers their titles fast. We used to quote up to 45 days for our clients to get their titles, now they’re getting them in two weeks or less. And our clients aren’t being asked to re-sign incorrect paperwork, so it’s a smoother transaction overall.

Justin’s donation went to the Maria Stein Shrine of the Holy Relics, a historical building and museum in Maria Stein, Ohio.

Registration for the Reynolds Retail Summit: Amplify 2025 is now open! Finalists will be presenting their ideas at this event, but all participants are invited to attend.

Learn More

Submit Your Best Practice

The deadline to enter is June 30, 2025. Finalists will be notified during the week of July 13.

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