The Three Waves of AI

Tools, Teammates, and the Software that Remembers

There are three waves of AI hitting our industry. The first, generative, many people are already familiar with. The second, agentic, is just arriving. But the third, cognitive, will change the industry as we know it.
Hear from AJ McGowan, vice president of research and development, on all three waves of AI in automotive, where we're heading, and what the latest cutting-edge innovations mean for automotive retailers.
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2024
Spark AI, the industry’s only unified data layer was launched to ensure all you’re AI tools are working from clean and accurate data.
Spark logo
2024
With the launch of Spark AI, several solutions were released: Merchandising AI, Conversation AI, Engagement AI, and Prospect AI.
Image of man on the phone inside dealership
2025
Building on the Spark AI foundation, Appointment AI, Inventory AI, and Call Routing AI were released bringing AI to more areas of your dealership.
Image of woman talking on the phone and looking at laptop
2026
Dealerships are now using Rey AI, a virtual AI assistant for quick, informed decisions that increase efficiency across the dealership.
Image of woman looking at computer monitor

Say Hello to Your New AI Assistant,

The name "Rey" inside a chat bubble

Rey brings everything together in one intuitive command center for smart, fast decision-making.

  • Instantly analyze your sales history and market trends.
  • Generate a year-to-date sales report with one prompt.
  • Ask which cars to buy at auction today for the best return.
  • Find help videos or connect with a live support specialist in seconds.
No switching screens. No digging for data. Just clear answers, real-time insights, and confident action in one place.
It’s intelligence like you’ve never seen before.
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What Dealers Are Experiencing Today

Calendar representing the scheduling capabilities of the Appointment AI product
“Appointment AI is like having two employees to answer the phones and set appointments. It alleviates the pressure on our BDC.”
Icon of phone with clock (follow up)
“Conversation AI has improved our conversations with customers, and we're getting more opportunities to capitalize on inquires.”
Icon of magnet attracting customers
With Engagement AI, the average response time to internet leads dropped from 4.2 hours to instant engagement.
Icon of two chat boxes, one labeled REY
“Rey helps us easily lookup customer info, quickly identifying vehicle-level details, and surface follow-up actions on inventory.”

Start Your AI Journey Today

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