True Retention™

Keep your customers coming back by using accurate data to deliver precise targeted messages.

There’s a lot on the line when it comes to your marketing efforts. If done right, these efforts can move inventory, fill your service lane, and establish loyalty with your brand. But mis-targeting can mean lost customers, wasted marketing dollars, and low CSI scores. So how can you ensure that your targeted marketing is done right every time?

True Retention takes the guesswork out of customer communications and eliminates missed opportunities from poorly targeted messages. Our data-driven, automated system will help you reach and retain customers throughout the sales and service lifecycle.

 

Benefits of True Retention

  • Accurate – Effectively reach customers with relevant messages using cleansed DMS data.
  • Streamlined – Identify vehicles that have changed ownership to eliminate irrelevant communications.
  • Optimized – Enhance your ability to utilize a two-touch marketing strategy with appended customer emails.
  • Custom - Define the makes, radius, and model years of the customers you want to target with personalized messaging. 
RDS product collage of automated reminders including email, postcard, and letter

Make sure your customers are coming back to you.

Retention comes from a connection. Drive action by using your brand and your customers’ information. Each program is designed to incorporate dealership logos, amenities, employee photos, local landmarks, and more to build a connection.

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