Reynolds Retail Management System

Built To Work As One

“For years, dealers have referred to it as DMS – dealer management system. What Reynolds has evolved to is RMS – Retail Management System.”


Chuck Colson | Market Area Vice President | Hendrick Automotive Group

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The Power of One

Built from the ground up, Reynolds Retail Management System is a single approach to run your entire business. It’s a unified workflow between individuals and departments allowing unique customer data to be shared seamlessly through every touchpoint. It minimizes errors, eliminates the costs of duplicated work, empowers your team, better serves your customers, and drives profit – all at the same time.

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Built Seamlessly

The Retail Management System functions as one system, providing a seamless flow of information, department to department, transaction to transaction.

Reliable

Enter information in the system once and access it across all departments, reducing the likelihood of errors. If a customer enters their information online, it’s consistent in-store in the CRM.  And then again after, in F&I and at the first service visit.

Efficient

Focus more on the work you need to do and less on rekeying and reviewing data. With consolidated screens and fewer keystrokes, employees can work faster and output more. Higher productivity results in higher profits.

Above Expectations

A single unique identifier for every customer, every vehicle, and every transaction ensures each department shares the most up-to-date information. See a customer’s history with your dealership, including vehicles owned and types of service done. Harness this information and couple it with innovative and hands-on technology to make the experience enjoyable and engaging.

 

Focused Support

One number for support makes it quick and easy to get the help you need, when you need it most. In our award-winning support center, 80% of calls are answered in less than 60 seconds, and 80% are resolved by the first responder.

 

ERA-IGNITE

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The foundation of Reynolds Retail Management System.

With its intuitive design and unmatched track record, ERA-IGNITE is a proven system that delivers results.

  • Next generation design makes it simple for employees to learn quickly.
  • Built-in training and utilization reports ensure you get the most out of your system.
  • Seamless workflows make your employees more productive.
  • Award-winning, US-based support, only one phone call away.
More info about ERA-IGNITE

Explore the Full Retail Management System in Action

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